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Customer research
Field Research Forms: Interviews Without Pen and Paper, and When to Use Our Rivals
Only 39% of Indian women use mobile internet, so field forms must work offline or with an enumerator. KoBo, ODK, SurveyCTO, Google Forms and WYR compared.
Shivam Singh · 14 min readCustomer research
Your NPS Score Says Nothing Until Someone Explains It Out Loud
A 21-firm study failed to back NPS as the one number you need. The score needs its reason. How to design the NPS follow-up question, and when voice helps.
Apoorv Tamrkar · 15 min readCustomer research
Oral Assignments: How Teachers Can Collect Spoken Answers Online
In a UK university test, 94% of AI-written exam answers went undetected. Oral assignments make students explain their own work aloud. Prompts, rubric, setup.
Apoorv Tamrkar · 18 min readCustomer research
If Your Respondents Can't Type, Your Form Is Broken: Surveys for Low-Literacy Audiences
Nearly 30% of rural Indian women aged 7+ can't read a simple message. Compare CAPI, IVR, audio self-interviews and voice web forms for low-literacy surveys.
Shivam Singh · 15 min readCustomer research
Voice of Customer Surveys: Hear What Customers Actually Mean, Not Just What They Type
Spoken answers run 2.5x longer than typed ones and carry tone a transcript drops. How to run a voice of customer survey, with a 10-question bank to copy.
Apoorv Tamrkar · 15 min readCustomer research
Voice Testimonials: Customers Will Talk for 30 Seconds but Won't Film Themselves
Reviews lift purchase likelihood by 270%, yet most customers won't film a video. How to collect voice testimonials: 12 prompts, consent, FTC rules.
Apoorv Tamrkar · 16 min read